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Affiliate Newsletter - May 2005 Welcome to the May 2005 Trilegiant Affiliate Newsletter.
The special incentives (MP3 players, gift cards, etc.) are driving great conversion rates for affiliates. Also, we've got some tips, and a way to get a t-shirt to tell the world you're an affiliate.
This month:
This button has an EPC on CJ of $32.94 since the start of the program.
Get those offers up today - feel free to contact me if you need help.
Also, there will be a few Trilegiant folks on hand (in addition to me) at Affiliate Summit 2005. We look forward to meeting any affiliates that will be there.
RSS stands for Really Simple Syndication, and it's a method used by blogs to syndicate information.
Take a look at the Trilegiant Affiliate blog to see an example. On the right hand side, you will see the following buttons:
These buttons enable somebody to subscribe to a blog via the RSS feed. So if you click on the MyYahoo button, you can see the Trilegiant Affiliate blog information that would be syndicated right into your MyYahoo account (if you have one) if you were to subscribe.
Get a complimentary copy of The Business Case for RSS at http://www.affiliatetip.com/rss_the_business_case.pdf
The catch is that it's not easy. There is a learning curve to either use an off the shelf product like WebMerge or to build your own solution for converting data feeds into HTML pages.
However, there are options out there that make data feeds more accessible to the average affiliate. Cusimano.com Scripts are available for a variety of merchants that enable affiliates to use the cgi-bin Perl scripts into existing websites or to create standalone websites.
Visit http://www.affiliatetip.com/affiliate_tip_43.php for more details.
I suppose the uniqueness of this space plays a role in the various tight knit online communities for affiliate marketers. Nobody else knows what we're talking about.
So anyway, I've created a limited edition t-shirt to celebrate affiliate marketing. It reads: It's an Affiliate Thing, You Wouldn't Understand.
Visit http://www.affiliatetip.com/blog/archives/
You can guess and speculate, but that sort of scattershot promotional effort will likely result in poor returns.
One of the keys to identifying and capitalizing on trends is to watch the headlines and leverage their coverage.
You will want to know when there is good news about a company, so you can put more marketing muscle behind them.
Visit http://www.affiliatetip.com/affiliate_tip_44.php for more details.
I'd love to hear from you! Drop
me a line and let me know if you have any
suggestions or questions.
Take care,
Trilegiant Affiliate Manager
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